by In June 2014 I volunteered to work with the Communications Committee to help pump content into LOPSA’s social channels. Perhaps you’ve noticed a few things appearing? Unfortunately, it’s far more likely that you’ve not noticed much change in LOPSA’s visibility on social media.
LOPSA is @lopsa on Twitter, and is also on Facebook, LinkedIn, and Google+.
Why no change?
The problem is simply a lack of material coming into the big end of the funnel. As such, there's very little that goes out the "bullhorn" end of the funnel to LOPSA's social channels.
So what have I been doing?
When I see… – updates in the LOPSA RSS feeds (lopsa.org, Governance) – the monthly LOPSA Gram – or anything LOPSA-specific …I pour that stuff into the social channels. What have I NOT been doing? I have not been dumping in general “IT news”, security announcements, etc. Everyone can already get that material from their favorite channels.
How can YOU help?
If you’re a LOPSA Board, or Committee, member, you could be more visible: Please put up some blog posts, (even the smallest 3 sentence missives,) about the last bit of official business you completed. The Board Secretary could also draft a few-sentences summary of each Board meeting to be included in the official minutes; Or just put up a blog post with a summary extolling the virtues of what was accomplished. If you’re a LOPSA member, please consider sharing some of the posts you see in the social channels. If you believe in LOPSA, you probably think your fellow IT professionals should know about LOPSA. Those few things you decide to share, might lead new members to LOPSA. So, sharing is caring!